The Three Little Pigs: A Once Upon A Time Conclusion.

The enemy of the three little pigs was the wolf. He tried to persuade and manipulate those pigs
in to granting him entrance inside their houses. The story of the pigs starts with them all leaving home and starting their own lives, they are each very different because they choose different materials to construct their houses. Three different materials, of three different qualities and strengths. This could either mean that the pigs differed in intelligence, or in financial means.

The Wolf preys on the weakest first, cajoles him and then when the pig does not relent he blows his house down.

To apply that to the consumer world, the first little piggy would be those who want more, and who are seriously caught up in using objects to obtain happiness. The wolf is consumerism and he preys on those of us who want more, who cannot afford more, but that believe objects will provide the gratification required to be a part of the social circles we desire to be in.

The consumer world eats us all up, and we end up caught up in something that there is not an easy escape from.

But there are some of us that put up resistance, piggy two and three. Pig two put up a fight but was swallowed in consumerism in the end.

It was only when the wolf came across pig three and his solid fortress that he admitted defeat. Although, he was still trying, until the very end to infiltrate the house of pig three. He tried every possibly entry, including the chimney. Consumerism does the same, it will stop at nothing to try and tell us about a product; to try and persuade us to buy and spend; to encourage
us to own things we cannot afford; to ensure that we become brand loyal; to force feed us information about the social implications of a product; to cajole us in to believing that happiness comes in the form of a car, a washing detergent or a breakfast cereal.

We can no longer sit idly by, in our houses of straw and twigs and let advertising tell us about apparent social standards in an attempt to manipulate us in to buying things we do not need. Consumerism does not provide everything it promises to. It is necessary for our survival and to fulfil our social needs, but we need to focus on our inner identity to fulfil the needs of love, gratification and self-actualisation. We are all amazing, and we all have the inner superhero power necessary to not let the wolf blow our houses down.